Taboola Offers to Buy Dianomi in Deal Worth up to A$56m
The cash-and-performance deal would add finance adtech relationships with major publishers and advertisers as Taboola expands beyond its core ad placements.
4 Articles
4 Articles
Taboola offers to buy Dianomi in deal worth up to A$56m
Native advertising firm Dianomi has been snapped up by global adtech company Taboola in a deal worth up to £27m (A$56m).Taboola will pay Dianomi shareholders 64 pence a share in cash, valuing the business at around £19m (A$39m), with the deal rising to a maximum of £27 million if post-acquisition revenue targets are met.Founded in […]
Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients
Taboola CEO Adam Singolda said the company is on a mission to "monetize everything" outside of closed platforms such as Google and Meta.
Dianomi agrees to takeover by adtech firm Taboola
Dianomi has agreed to a recommended takeover by the advertising technology company Taboola, valuing the UK native advertising specialist at up to £27m. Under the deal, Dianomi shareholders will receive 64p in cash per share, valuing the company at about £19m, plus a contingent payment of up to 24p, bringing the maximum consideration to 88p […]
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