Symrise's noses craft everyday scents in fragrance labs

Who makes laundry smell nice? Meet the professional 'noses'

HOLZMINDEN, Germany — In the laboratories of German fragrance and flavours giant Symrise, a citrus scent clings to the lab coats of trainees -- "noses" who are learning the art of making things smell good.

Symrise's noses craft everyday scents in fragrance labs

In the laboratories of German fragrance and flavours giant Symrise, a citrus scent clings to the lab coats of trainees – “noses” who are learning the art of...

Who makes laundry smell nice? Meet professional ‘noses’ who must make out hundreds of scents

Smell and aroma often decide which product ends up in the shopping cart. Read more at straitstimes.com.

Who Makes Laundry Smell Nice? Meet The Professional 'Noses'

In the laboratories of German fragrance and flavours giant Symrise, a citrus scent clings to the lab coats of trainees -- "noses" who are learning the art of making things smell good.

Sniffing out scents from dozens of tiny bottles while blindfolded :: Now Smell ThisBlueskyRSSTwitter

At Symrise’s headquarters in Holzminden, a quiet town south of Hanover, each day at the company’s in-house perfumery school begins the same way: sniffing out scents from dozens of tiny bottles while blindfolded. “It’s just like tuning a musical instrument before you play,” said Alicia De Benito Cassado, a 32-year-old former professional pianist from Spain. — Read more in Who makes laundry smell nice? Meet the professional ‘noses’ at Digital Jour…