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Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma – Beet.TV
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Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma – Beet.TV
CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthcare marketing. “One of the enemies of scale is fragmentation. That’s been a huge obstacle in the TV landscape, but I think we’re starting to see some consolidation of that inventory,” Kurt Robinson, EVP and Head of Business Development at healthcare omnichannel platform S…
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