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Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad

Summary by Variety
More than 200,000 Instagram unfollowed Sydney Sweeney after she was featured in nude in an ad for a sports-betting app.

8 Articles

Lean Right

The stunning Sydney Sweeney advertises a sports betting app undressed – and the indignation industry immediately delivers. Sweeney provokes because it cannot be dictated by anyone what her self-determination looks like.

Lean Left

"Euphoria" actress faces reviews for a sports forecast app campaign in which she appears naked; data points to more than 200,000 unfollows on Instagram.

·São Paulo, Brazil
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Sydney Sweeney's sports commercial was a big hit - just not in the way it should have been.

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Sydney Sweeney appeared in a controversial ad for the sports app Novig. The ad proved to be a hit: it's been widely discussed, and clips are circulating on social media. However, the most interested party shouldn't be happy about the success, as, according to data from analytics firm Social Blade, she lost over 200,000 followers on Instagram in just two days.

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Variety broke the news in Los Angeles, United States on Monday, September 14, 2026.
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