Rapido Faces Rs 10 Lakh Penalty over ‘Pay More, Get a Ride’ Prompts, Dark Patterns in App
- On Tuesday, The Central Consumer Protection Authority fined Rapido operator Roppen Transportation Services Rs 10 lakh for using misleading prompts and interface designs that pressured riders to pay more to secure rides.
- Regulators identified two specific dark patterns—"Confirm Shaming" and "Interface Interference"—that created urgency and fear, influencing consumers to increase fares after booking when they were most dependent on the platform.
- Rapido's "Set your price" feature used a slider nudging users toward higher fares, displaying messages including "Higher the price, higher the chance of getting a ride" and "Captains aren't accepting at 60."
- The CCPA rejected Rapido's argument that additional payments were voluntary tips, citing the platform's failure to provide data showing increased prices actually improved ride chances for consumers.
- This action follows sector-wide examination of dynamic pricing by the CCPA, which is currently reviewing Uber and Ola practices and requires platforms to comply with Motor Vehicle Aggregator Guidelines limiting tipping to post-ride only.
12 Articles
12 Articles
CCPA imposes ₹10 lakh penalty on Rapido: How dark patterns and tipping prompts nudge you to pay more for a ride
Rapido has been fined ₹10 lakh by the CCPA over prompts that allegedly nudged riders to pay more before rides were confirmed. Here’s what the regulator found, how dark patterns can influence spending and what consumers should check before agreeing to pay extra.
Rapido Fined INR 10 Lakh by CCPA for Dark Patterns, Misleading Prompts
The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 10 lakh on Roppen Transportation Services Private Limited, which operates the ride-hailing platform Rapido, for allegedly using misleading prompts, unfair trade practices and dark patterns to encourage riders to pay more before their rides were confirmed. Rapido Fined INR 10 Lakh by CCPA for Dark Patterns, Misleading Prompts.
Consumer watchdog CCPA slaps Rs 10 lakh fine on Rapido
New Delhi, Sep 15 (PTI) Consumer watchdog CCPA has imposed a Rs 10 lakh penalty on ride-hailing platform Rapido for unfair trade practices and misleading advertisements. According to an official statement on Tuesday, the Central Consumer Protection Authority (CCPA) has imposed a “penalty of Rs 10 lakh on Roppen Transportation Services Pvt Ltd, which operates […]
Big CCPA action: Rapido fined Rs 10 lakh for 'confirm shaming' dark pattern, misleading 'pay more' ride prompts
The CCPA said Rapido’s ride-booking interface pressured users to increase fares, finding the prompts amounted to 'confirm shaming' and 'interface Interference' under India’s dark-pattern rules.
The Economic Times
Times of IndiaRapido faces Rs 10 lakh penalty over ‘pay more, get a ride’ prompts, dark patterns in app
The Central Consumer Protection Authority fined Rapido Rs 10 lakh for misleading interface designs. Rapido used dark patterns like 'Confirm Shaming' and 'Interface Interference' to nudge riders. The authority also found the platform guilty of misleading advertisements and unfair contract terms. This action follows a sector-wide examination into advance tipping and dynamic pricing.
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