Sweaty Betty appoints lead UK agency for PR and influencer
Summary by Marketing Beat
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Sweaty Betty appoints lead UK agency for PR and influencer
Activewear retailer Sweaty Betty has appointed independent creative collective Gung Ho to oversee its PR, influencer strategy and brand activation output. The move will see the London-based outfit become Sweaty Betty’s retained UK agency responsible for PR, influencer strategy, and brand activations. The appointment follows a series of successful projects, including the creation of the ‘Ultimate Studio’ campaign, which looked to challenge indust…
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