Suzuki leans into UFO fever with Jimny Rhino campaign, via ATime&Place

Suzuki's Most Expensive Jimny Ever Comes With A Box Of Chocolates

Suzuki launched a limited edition of the Jimny XL in Australia. The Rhino Edition adds custom trim and a crate of branded gear. It is the country’s most expensive Jimny ever, starting at AU$44,990. Suzuki has rolled out a limited run of the Jimny XL in Australia, the “Rhino Special Edition”, and it’s the priciest Jimny the country has ever seen. The little off-roader gains a unique exterior spec and a handful of cabin upgrades, but the real cent…

Suzuki leans into UFO fever with Jimny Rhino campaign, via ATime&Place

Suzuki Australia has tapped into UFO fever with a tongue-in-cheek push for its Jimny Rhino Special Edition, enlisting ATime&Place to position the off-roader as proof that “life is out there.” After weeks of cryptic teasers and staged denials, the campaign leans into the conspiracy aesthetic, with Pentagon-style footage rolling out across online, outdoor, social, POS and eDM. The campaign’s hero film leans fully into conspiracy theatre, opening o…