Duties, Dredges, Purchasing Decisions: 18-25 Year Olds Become More and More Addicted to AI and ChatGPT

Le Figaro

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A study by the Heaven agency reveals how young adults have integrated artificial intelligence chatbots into their lives, from help to homework to love messages.

lareclame.fr

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Heaven reveals the results of its annual BORN AI 2025 barometer, a study conducted among 18-25 year olds in France and published in June 2025. This study campaign, carried out via an online panel and qualitative interviews, highlights the massive use of artificial generative intelligence among young people. With 93% of them having already used a tool such as ChatGPT, Meta AI or Gemini, and 42% affirming their daily use, the AI now imposes itself…

J'ai un pote dans la com

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The emergence of generative artificial intelligences transforms the digital uses of younger generations. Far from limiting itself to a passing technological phenomenon, their massive adoption reveals a real change in behaviour. Moreover, 93% of young people today use a general AI: use becomes daily, conversational... and influences purchasing decisions. With BORN AI, its annual barometer on the use of AI by younger generations, the heaven agency…

BDM

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The Heaven agency has just published its 2025 edition of the Born AI report, which looks at the uses of AI by the younger ones.