Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study

Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study

More grim news for linear TV, Toady will not be making a return to Ramsay St before the show ends in December.

WARC report highlights TV’s existential moment

The company says global linear TV ad spend dropped to $143.9 billion as viewers transition to streaming.

Streaming’s Gravitational Pull Yields Global Linear TV Ad Spend Dip | Radio & Television Business Report

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — one that has led to the worldwide shrinking of linear television ad spend, new data from WARC show. WARC’s latest Global Ad Trends report, “The Changing Shape of TV,” finds that television media is changing across Earth as audiences shift from linear …

Global Linear TV ad spend drops to $143.9 billion this year as viewers increasingly transition to streaming

Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013   TV audiences are shifting from linear to streaming, particularly younger viewers  CTV ad spend is rising globally, but growth remains US-centric YouTube earned $36bn in ad sales in the US, rivalling legacy TV  The largest brands in the world spend on average 38% of ad budgets on TV; among smaller brands, that falls to 9% WARC Global Advertising Trends: The changing sha…

Report: Linear TV ad spend drops as streaming shift continues

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s Global Ad […]