"Sport Has Turned Into Sport"

This interview is part of our special sports issue Sport is no longer a simple vector of visibility for brands: it has become, in a few years, a ground of innovation, narrative and commitment with high potential. Jean-François Royer, managing director of Hopscotch Sport, observes a structural evolution marked by the digitization of experiences, the rise of immersive content, the integration of CSR issues and the broadening of the spectrum of dis…