Speedway businesses anticipate boost as Indy 500 crowd returns with drinks in hand

Speedway businesses anticipate boost as Indy 500 crowd returns with drinks in hand

SPEEDWAY, Ind. -- With just three days to go before the 109th running of the Indianapolis 500, local businesses in Speedway are preparing for what could be a record-breaking weekend, thanks in part to a new policy allowing open alcohol containers along Main Street. For the first time during the Indy 500, the town’s Designated Outdoor Refreshment Area, or DORA, will be in effect, giving visitors the ability to purchase alcoholic beverages from si…

Teams encouraged by growth in new sponsors at Indy

Something encouraging is on display throughout Gasoline Alley this May – new names and colors featured on an array cars with well-known brands.

Boost Drinks launches 5k challenge in partnership with Strava

Leeds-based drinks firm Boost has launched a 5k challenge on fitness app Strava, with the new commercial partnership set to spearhead a wide-ranging campaign. Developed in partnership with independent media agency The7stars, the tie-in will enable the AG Barr-owned firm to target Strava’s more than 150 million users worldwide. The in-app ‘Boost Sport 5k’ will challenge Strava users to users to take on an achievable fitness goal, with participant…