Spectrum Reach gives small businesses access to Customer Data Match

Spectrum Reach gives small businesses access to Customer Data Match

A Spectrum retail store. (Courtesy photo) Spectrum Reach says its Customer Data Reach technology is now enabling small businesses to use their in-house marketing data to attract and retain new customers through Charter’s pay and streaming TV platforms. Spectrum offered up Southside Market & Boutique, a small business in Texas, as an example of the power of its Customer Data Match perk. Southside was already utilizing a mixture of social media an…

Southside Market & Barbeque Expands Nationwide Reach with Spectrum Reach’s Customer Data Match

When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers outside their home state of Texas. In addition to digital, social and email strategies, Southside was looking to extend its brand awareness with customers most likely to buy online. So, Southside turned to Spectrum Reach, which can help small businesses like Southside create successful video ad campaigns by unlocking one of thei…