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Southeast Asia emerges as TikTok’s largest advertising audience in 2025 - adobo Magazine Online
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Southeast Asia emerges as TikTok’s largest advertising audience in 2025 - adobo Magazine Online
SINGAPORE – Southeast Asia now commands the largest share of TikTok’s global advertising audience, according to the latest Digital 2025: July Statshot report from socially-led creative agency We Are Social and global media intelligence firm Meltwater. The report sheds light on the evolving digital behaviours of internet users worldwide, and Southeast Asia’s role is more prominent than ever. Home to nearly one quarter of TikTok’s global ad audien…
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