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The $2.50 Problem that Killed Showmax
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3 Articles
The $2.50 problem that killed Showmax
This is Follow the Money, our weekly series that unpacks the earnings, business, and scaling strategies of African fintechs, financial institutions, companies and governments. A new edition drops every Monday. Streaming is widely seen as the present and future of television, and Africa was supposed to be the next frontier. With the continent still largely underconnected but home to a young, mobile-first population, global media companies saw a f…
Why killing Showmax is a disaster for African viewers
On March 5, 2026, the African streaming landscape was rocked by the news that Showmax is being discontinued. While its new owner, the French media giant Canal+, frames this as a necessary move for long-term sustainability, for millions of subscribers, it feels like a betrayal of the digital home they built. Here is why killing Showmax […] The post Why killing Showmax is a disaster for African viewers appeared first on HapaKenya.
Multichoice, a South African subsidiary of Canal+, announced the closure of its streaming platform Showmax. "MultiChoice, a subsidiary of CANAL+ SA (...), today announces the upcoming cessation of Showmax service, following an in-depth review of its streaming activities," says Canal+. "The decision, made due in particular to the "substantial annual losses" of Showmax that have become "unbearable", will not result in layoffs and is part of MultiC…
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