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Snapchat research reveals Gen Z’s social-first approach to shopping in Australia
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Snapchat research reveals Gen Z’s social-first approach to shopping in Australia
New research from Snapchat shows young Australians are prioritising authentic connections, self-expression and interactive shopping experiences over brand loyalty this holiday season.The announcement:With brands of all sizes gearing up for the major moments on the shopping season calendar, including Black Friday, Cyber Monday, Christmas and Boxing Day, Snapchat has today released new research into the […]
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