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Creators Eye Snapchat as a Reliable Income Alternative to TikTok and YouTube

Snapchat's alpha test lets select creators set monthly prices and offer perks like ad-free Stories to build recurring revenue inside the app starting Feb. 23.

Summary by Digiday
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms.“I never have a day where I’m making less than $200,” said Josh Horton, who has amassed 624,000 followers on Snapchat after joining in the platform’s early days. He says he gets over a million dail…

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CNBC broke the news in United States on Tuesday, February 17, 2026.
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