Smirnoff Ice Toasts 25 Years with New ad Campaign

New Smirnoff drinks to light up shots

Smirnoff has announced the launch of Smirnoff Freeze and Smirnoff Fire, a pair of ready-to-shoot flavoured drinks that have been created in collaboration with Australian 18–29 year-olds. Unlike flavoured vodkas, these two products create an unexpected sensorial kick. These aren’t flavoured vodka. Lemon Freeze and Espresso Fire are a full-on taste and sensorial experience, ready to set tastebuds alight. The citrus notes of Lemon Freeze are not un…

SMIRNOFF ICE TOASTS 25 YEARS WITH FIRST-EVER GLOBAL CAMPAIGN – Marketing Communication News

The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the campaign creative leans into the long-standing playful tone of voice of Smirnoff ICE – confidently, h

Smirnoff Ice toasts 25 years with new ad campaign

To mark 25 years since the global roll-out of Smirnoff Ice, the brand is launching its first-ever global campaign across more than 20 countries worldwide. The campaign launches with a series of 25th birthday assets tapping into nostalgia, followed by a broader suite of fresh… This story continues at Smirnoff Ice toasts 25 years with new ad campaign Or just read more coverage at Talking Retail