Prime Roots Launches Plant-Based Deli Meats After Seven Years of R&D

Prime Roots launches plant-based deli meats after seven years of R&D

Prime Roots has unveiled a new range of upgraded deli products made from mycelium-based whole food protein, following seven years of research and development.

Slicing into the Future: Prime Roots Redefines the Deli with Mycelium Meats

After seven years in the lab, Prime Roots is taking its fungi-fueled mission mainstream—by the slice. The Berkeley-based startup, known for its mycelium-powered approach to plant-based meat, has announced a new line of clean-label deli products aimed at transforming one of the most culturally iconic, but nutritionally lagging, sections of the supermarket: the deli counter.Alternative Protein