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Sky Crime and Investigation names James Patterson as new sponsor - Marketing Beat

Summary by Marketing Beat
Publishing house Penguin Random House has been named as the exclusive sponsor of Sky Crime and Investigation. Crafted by Havas Play, the sponsorship sees the publisher bring bestselling author James Patterson’s non-fiction work to TV screens. According to Penguin, the work aims to increase the author’s cultural relevance and connect with true crime audiences by targeting both long-term and new readers. Sophie Shaw, head of marketing and brand ma…
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Marketing Beat broke the news in on Thursday, July 3, 2025.
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