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Love for Shoes, Purses and Jewelry Linked to Fertility
Researchers found women near ovulation were more likely to prefer conspicuous luxury goods, and the effect weakened when they believed men would not notice.
- Researchers at Jeonbuk National University in South Korea found women near ovulation show a "stronger desire" for "conspicuous luxury goods" such as designer handbags and jewelry to attract partners.
- Study leader Aekyoung Kim investigated whether hormonal fluctuations during high fertility phases drive women to display status symbols like Gucci, Chanel, and Louis Vuitton to gain male attention.
- In a study of 1,486 women, researchers found increased desire for public luxury consumption during ovulation, though this preference vanished when participants believed men would not notice the signals.
- Participants near ovulation were more likely to choose a $100 gift certificate to Polo Ralph Lauren over Old Navy, demonstrating these spending choices are socially strategic rather than driven by general preference for expensive goods.
- Published in the journal PLOS One, these findings suggest a link between women's drive to wear status symbols and hormonal changes, though researchers noted experiments were not designed to prove causality.
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Fertility may drive a woman's desire for luxury
Hormonal fluctuations associated with fertility are associated with a greater tendency for women to use conspicuous luxury symbols, potentially to be noticed by men, according to a study published in PLOS One by Aekyoung Kim of Jeonbuk National University of the Republic of Korea and colleagues.
·Douglas, United Kingdom
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Total News Sources45
Leaning Left6Leaning Right13Center21Last UpdatedBias Distribution53% Center
Bias Distribution
- 53% of the sources are Center
53% Center
15%
C 53%
R 32%
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