Shockingly, Brands Do Not Legally Exist - Branding Strategy Insider

Shockingly, Brands Do Not Legally Exist - Branding Strategy Insider

Now is a great moment to generate a legal definition of a brand. Mondelēz, owner of iconic brands such as Oreos, Chips Ahoy! and Wheat Thins, is suing grocery chain Aldi over “… Aldi’s look-alike product packaging. The suit says that Aldi “blatantly copies” Mondelēz signature snacks in a way that is “… likely to deceive and confuse customers,” as reported in The New York Times. The New York Times continued its story, writing “The lawsuit also cl…