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Shake Shack’s Digital Playbook: More Tech, Same Hospitality?

Summary by hbr.org
How a fast-casual favorite retools its guest experience with kiosks, apps, and a data-driven touch.

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Shake Shack’s Digital Playbook: More Tech, Same Hospitality?

How a fast-casual favorite retools its guest experience with kiosks, apps, and a data-driven touch.

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hbr.org broke the news in on Tuesday, July 22, 2025.
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