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Serviceplan Brings a Human Perspective to Business Succession in New Campaign for DATEV
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Serviceplan Brings a Human Perspective to Business Succession in New Campaign for DATEV
Nuremberg, March 12, 2026 — Business succession is usually communicated through charts and step-by-step frameworks. Serviceplan’s latest campaign for DATEV takes a different approach: less explanation, more lived experience. The new film addresses one of the most urgent but often overlooked business issues in Europe – generational transition in small and medium-sized enterprises (SMEs). In Germany alone, development bank KfW estimates that sever…
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