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SEO Isn't Dead, It's Just Changing with Cyrus Shepard

Summary by BuzzStream
Traditional SEO isn’t dead. But Google is layering new signals, such as brand and business model, on top of existing ones. Successful affiliate sites now require original research, testing, and in-depth topical authority, rather than generic review content. Branded anchor text and unlinked brand mentions strongly correlate with post-HCU SEO winners. Link-building efforts should prioritize topical relevance and brand storytelling over broad, s…
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BuzzStream broke the news in on Wednesday, July 9, 2025.
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