Competition Bureau Releases Final Anti-Greenwashing Guidelines

Competition watchdog finalizes anti-greenwashing guidelines for businesses

The guidelines aim to help companies navigate a new law that came into force nearly a year ago

Canada's competition watchdog publishes final greenwashing guidelines

Businesses can make environmental claims — only if they aren’t false or misleading and have been properly substantiated, according to new Canadian anti-greenwashing guidelines.

Competition Bureau releases final anti-greenwashing guidelines

By Lauren Krugel

Spillover Effect of Greenwashing on Consumers’ Conformity Consumption Intention

Despite the increased global focus on environmental protection and the widespread acceptance of sustainable consumption, some companies still engage in deceptive green marketing practices, commonly called “greenwashing.” Research suggests that consumers’ perceptions of greenw...

NEWS: Competition Bureau releases final anti-greenwashing guidelines

The Competition Bureau has released its final anti-greenwashing guidelines after considering more than 400 responses to the legislation that took effect about a year ago. “While a lot of the feedback in the submissions is reflected in the final guidance, some is not,” the bureau said in a backgrounder accompanying Thursday’s announcement. For instance, some suggested the guidelines spell out for businesses exactly what environmental claims they …