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Scaling personalization in growth marketing
Summary by Product Marketing Alliance
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1 Articles
Scaling personalization in growth marketing
Personalization isn’t just a nice-to-have anymore. It’s a cornerstone of modern growth marketing. When done right, it drives efficiency, improves conversion, and unlocks scale across the buyer journey. But getting there takes more than tools and data.Going from “Hello [First Name]” to dynamic, role-specific messaging across channels? That’s where most teams get stuck. One reason: personalization doesn’t live on a single team. It’s a joint effort…
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