Samsung Connects Mobile and TV Data to Offer a More Complete View to Advertisers

Samsung Ads is a significant expansion of its connected TV advertising ecosystem. The company now incorporates usage data from its mobile smartphones, with the aim of improving segmentation, audience analysis, and reporting for advertisers in Europe. This integration provides marketers with a new source of deterministic data that spans a… Source

This interview is part of our special CTV issue While audiovisual uses have never been so fragmented, Samsung Ads intends to reunite the screens. The Korean manufacturer's advertising management announces the unprecedented integration of the data from its smartphones with those already collected via its Smart TV. This advance, deployed simultaneously in the five main European markets (EU5), promises a much clearer understanding of the user journ…