US EditionSaatchi & Saatchi launches playful Oreo Creme Egg Cookie campaign
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4 Articles
Brooklyn Beckham’s public laments defending themselves against criticism for being a “nepobaby,” after the family discussion that has gone viral around the world, not only fueled a recurring debate on social media about the inherited privilege. They also demonstrated something deeper, such as the cultural conversation about merit, fame and access today is a fertile territory for brands. Edelman Trust Barometer has pointed out that more than 60 p…
Saatchi & Saatchi launches playful Oreo Creme Egg Cookie campaign
LONDON, UK – Saatchi & Saatchi’s and Mondelēz International have launched Born of Two Icons, a playful new campaign spotlighting the new limited-edition OREO Creme Egg Cookie. British culture loves celebrity, and OREO and Creme Egg are both iconic in their own right. With such famous parents, the OREO Creme Egg Cookie is basically the nepo-baby of the confectionery world – or should that be, the nepo cookie? – and the campaign cheekily plays on …
Oreo Campaign Features Bottles Styled After Beloved Mexican Cows
A new Oreo campaign by VML humorously plays on the similarities between Galloways to elevate the ritual of dunking cookies south of the border. The post Oreo Campaign Features Bottles Styled After Beloved Mexican Cows appeared first on DIELINE.
Hardly any topic currently dominates the tabloid media as strongly as the Beckham family dispute that took place online. The Mondelez cookie brand Oreo now reacts humorously: the brand makes the limited cream Egg Cookie, which was launched in the UK and Ireland, the ironic mirror of the pop culture discourse.
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