Look for the New Logo: RSPCA Approved Becomes RSPCA Certified

Look for the new logo: RSPCA Approved becomes RSPCA Certified

RSPCA gets a certified makeover. RSPCA  Australia’s farm animal welfare certification program has been rebranded to RSPCA Certified, marking its first major brand refresh in 17 years. The rebrand, led by strategic advisory firm Nature in partnership with creative agency the thrills, replaces the existing RSPCA Approved Farming Scheme name and identity. Image: the thrills The updated brand is designed to help consumers and stakeholders more easil…

RSPCA updates farming certification for clearer labelling claims

Image: RSPCARSPCA Australia’s farm animal welfare certification program has been renamed RSPCA Certified. The change aims to help consumers and stakeholders navigate marketing and labelling claims and more easily identify products that meet animal welfare standards developed and implemented by the RSPCA. The updated brand includes a revised strategy and visual identity, reflecting the program’s assessment framework and its focus on ongoing impro…

RSPCA rebrands animal welfare certification program

RSPCA Australia’s farm animal welfare certification program now has a new name, RSPCA Certified. Seventeen years since the last brand refresh, the newly launched RSPCA Certified brand will replace the existing RSPCA Approved Farming Scheme. This is hoped to help consumers and stakeholders cut through the current slew of misleading marketing and labelling to identify products that meet the stringent animal welfare standards developed and implemen…

RSPCA Approved evolves into RSPCA Certified, powered by Nature and The Thrills

RSPCA Australia has launched a new branding initiative, RSPCA Certified, to replace the RSPCA Approved Farming Scheme. The rebranding aims to strengthen consumer trust and improve recognition of higher-welfare products in the market.The announcement:RSPCA Australia’s renowned farm animal welfare certification program now has a new name – RSPCA Certified –  and a refreshed brand strategy and identity, with strategic advisory firm Nature leading […

RSPCA rebrands 30 year-old farm animal welfare program

Australia’s peak animal care and protection organisation has introduced a new name for its independent certification program for increased consumer trust and confidence in meat products.