Ribena's Classy New Look Proves the Power of the Subtle Rebrand

Ribena's classy new look proves the power of the subtle rebrand

Heritage gets a modern makeover.

Ribena unveils a new look across its variants | Scottish Grocer & Convenience Retailer

Makeover for Ribena rolls out alongside marketing British soft drinks brand Ribena has unveiled a new look across its range of drinks alongside a new marketing campaign to drive up awareness. BRITISH soft drinks brand Ribena has unveiled a new look across store shelves alongside a new marketing campaign to drive up awareness. Backed by a £7million investment into the brand from parent company Suntory Beverage & Food GB&I, the new look and feel a…

Ribena reveals new look and £7m TV advert

Ribena has undergone a new look as well as launching a new TV ad

RIBENA REDISCOVERS ITS HERITAGE WITH BRITISH FAMILIES IN NEW £7M ‘NO TASTE LIKE HOME’ CAMPAIGN

Iconic British soft drinks brand Ribena is unveiling a new look on shelf and a powerful new advertising campaign, ‘There’s No Taste Like Home’. Backed by a £7 million investment, the relaunch focuses on brand building and driving more shoppers to rediscover their favourite childhood drink for themselves and their families.

Ribena highlights childhood nostalgia in new campaign - Marketing Beat

British brand Ribena has unveiled a new brand platform highlighting the “unique” place the drink holds in people’s hearts and minds. Devised in collaboration with creative agency BBH, ‘There’s No Taste Like Home’ aims to evoke the nostalgia of childhood memories and shared pasts. Alex Grieve, global CCO at BBH, said: “Ribena is not just a brand, it’s a national treasure.  People love Ribena because it acts like a time machine ,taking them back t…

Ribena reveals new £7m ‘No Taste Like Home’ campaign

Ribena has unveiled a new look and a new advertising campaign, ‘There’s No Taste Like Home’. Backed by a £7m investment, the relaunch focuses on brand building and driving more shoppers to rediscover their favourite childhood drink for themselves and their families. Ribena’s new look… This story continues at Ribena reveals new £7m ‘No Taste Like Home’ campaign Or just read more coverage at Talking Retail