Grocery Guys talk retail media networks

Grocery Guys talk retail media networks

Dispatches from Tim on CSP Daily’s RMN Forum in Dallas, and Bill gives a peek into what might be coming from Walmart on the burgeoning technology

Retail media networks face growth challenges - Brand Innovators

Retail media networks continue to grow apace, adding to the issues faced by the retail sector, which is still negotiating the continuing evolution of omnichannel commerce. “In terms of untapped space, I think digital in-store is the biggest opportunity right now,” said Erin Hough, VP of media at Ulta Beauty.  Hough and other executives scheduled to speak at Brand Innovators’ Evolution of Commerce Summit shared their concerns and challenges, and …

The Retail Media, social networks and connected television (CTV) will be the three channels that will concentrate the largest growth in digital advertising investment in the United States between 2025 and 2027, according to the study ‘Fast-growing digital segments 2025–2027‘ produced by Emarketer. With double-digit increases, these areas reflect the turn of brands towards [...] The post Retail Media, social networks and CTV will lead digital adv…