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Retail Media : Pacvue Joins Unlimitail to Activate Carrefour Inventories in Europe - the Media Leader
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Unlimitail, the European retail media network founded by Carrefour and Publicis, announces a strategic partnership with Pacvue, an American platform specializing in digital commerce. The aim of this rapprochement is to increase access to advertising inventories of European brands, starting with Carrefour France. It is a first in large European distribution. Campaigns can now be activated in an automated way via the Pacvue Commerce platform, with…
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