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Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

Summary by Digiday
News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.  The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control. The move reflects a growing push by publishers to lean deeper into first-party data strategies …

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Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.  The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control. The move reflects a growing push by publishers to lean deeper into first-party data strategies …

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BizToc broke the news in on Monday, July 14, 2025.
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