Memo To RMN Leaders: How To Position Retail Media As The Growth Engine For Brands In 7 Steps

Memo To RMN Leaders: How To Position Retail Media As The Growth Engine For Brands In 7 Steps

1. Start with the science: Brands grow through penetration Every serious empirical marketing dataset (e.g. Kantar) shows the same law: brands grow by increasing penetration. Penetration increases when two things improve: Mental Availability – making the brand easier to think (more…) The post Memo To RMN Leaders: How To Position Retail Media As The Growth Engine For Brands In 7 Steps appeared first on KamCity.

Retail Media Is Driving Brand Growth, Not Just Performance: Kroger’s Jenny Holleran – Beet.TV

CANNES – In a rapidly shifting marketplace, brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior. Jenny Holleran, vp of media, insights and loyalty at Kroger Precision Marketing (KPM), discussed how retail media networks are reshaping marketing strategy during an interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. Data signals…