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Valiuz and Imediacenter Join Forces to Structure an Omnichannel Retail Media Offer - the Media Leader
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Valiuz, the Retail Media management, has announced its rapprochement with Imediacenter, a DOOH specialist in large distribution and shopping centres. The aim of this union is to offer brands and brands a unified, measurable and omnichannel advertising offer, from digital to the store. Through this operation, Valiuz takes control of the capital of Imediacenter, previously owned by Auchan and Ceetrus, its historical shareholders. Already partners …
The retail media management Imediacenter (Auchan group) and its creative studio announce the establishment of a partnership with the digital alliance Valiuz (Auchan, Boulanger, Decathlon, etc.) for the creation of on- and off-site advertising content for the Retail Media campaigns. "This partnership...
Valiuz, the media retail advertising authority of the Mulliez galaxy, absorbs Imediacenter specialist of digital display in store, subsidiary of Auchan. Valiuz thus expands its advertising capabilities in omni-channel both in on-line and off-line. Screens in (more...)This article Media retail: Valiuz absorbs Imediacenter, the digital advertising entity of Auchan appeared first on La Revue du Digital.
Valiuz strengthens itself in the in-store with the 3,400 screens of Imediacenter. Above all, the operation unlocks Imediacenter's access to the many brands of the Association Familale Mulliez.
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