Retail media boom forces grocers like Kroger, Albertsons to reorganize

Retail media boom forces grocers like Kroger, Albertsons to reorganize

This story was originally published on sister site, Modern Retail. Many of the largest grocers in the U.S. have restructured to bring their advertising and traditional retail businesses closer together. In a move announced this summer, Kroger pulled its consumer insights (84.51°), loyalty marketing and retail media (Kroger Precision Marketing) businesses together under a single division called Kroger Precision Marketing powered by 84.51°. Albert…