Research: Marketing Tech Is Broken. Here’s How to Fix It.

Research: Marketing Tech Is Broken. Here’s How to Fix It.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, and almost half of martech systems go unused. Based on their conversations, the researchers offer 10 measures you can use to determine the impact of your marketing technology. The measures include how much you incorporate genAI into marketing tasks, …

Research: Marketing Tech Is Broken. Here’s How to Fix It – RetailWit

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