Report: GTA VI preview drives 100,000 Netflix US sign-ups
Ampere Analysis said more than 5% of lapsed viewers reactivated to watch the exclusive preview, which later drew 31.1 million views.
- On September 1, 2026, Ampere Analysis reported that the exclusive Netflix preview of Grand Theft Auto 6 featuring Jason and Lucia drove around 100,000 new subscribers in six hours.
- The preview became the most watched title on Netflix last week, ranking number 1 in 87 of 93 countries on the platform according to DiscussingFilm data.
- Data indicates over five percent of viewers who hadn't used Netflix in over 30 days re-subscribed, though performance trailed the Stranger Things final season and the Rousey vs. Carano MMA fight.
- Rockstar published the Grand Theft Auto 6 extended look on YouTube shortly after the Netflix exclusivity window, allowing the public to view the footage for free.
- Ampere noted this reactivation rate exceeded any other series or film on the platform during the period, as fans await the November 19 launch of Grand Theft Auto 6 on PS5 and Xbox Series.
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Rockstar chose Netflix to premiere GTA 6. Although initially heavily criticized, the 26-minute clip was viewed millions of times. So how many subscribers did this move bring to Netflix?
Report: GTA VI preview drives 100,000 Netflix US sign-ups
A six-hour Netflix exclusive for Grand Theft Auto VI: An Extended Look drove more than 100,000 US sign-ups on launch day, making it Netflix’s third-highest subscriber acquisition peak of 2026, according to Ampere Analysis. The August27th launch of the gameplay-focused preview for the much-anticipated Rockstar Games title outperformed almost every live sports event on Netflix […]
The GTA 6 trailer brought thousands of new subscribers to Netflix; here's the story behind the game trailer and the subscriber boom. 🚆
The six-hour exclusive show of Grand Theft Auto VIn Netflix led to more than 100,000 new subscriptions to an online movie theater in the United States.
GTA 6's Netflix demo has many people subscribing
Although it was a limited-time exclusive, the presentation of “GTA 6” through Netflix prompted many people to subscribe to the video streaming platform. Grand Theft Auto 6 (GTA 6) Launched by Rockstar Games Grand Theft Auto 6 Netflixand then shared it all via YouTube a few hours later. But that hasn’t stopped some enthusiasts in […]
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