Netflix Said It Was Different From Facebook. A New Lawsuit Says It Tracked Kids for Ads Anyway.
Florida alleges Netflix collected billions of behavioral events from children and households, then shared the data with advertisers and brokers without required consent.
6 Articles
6 Articles
Florida sues Netflix over children's data, alleging broken ad-free promise
Florida AG James Uthmeier sued Netflix this week, accusing the streaming giant of tracking children's viewing habits and disclosing that data to advertisers after years of promising subscribers an ad-free service that wouldn't collect or share their information.
Netflix Said It Was Different From Facebook. A New Lawsuit Says It Tracked Kids for Ads Anyway.
Florida is suing Netflix for billions, accusing the streaming giant of secretly tracking children for advertisers while publicly promising families a safe alternative to social media surveillance. The outcome could unravel the economics powering Netflix's fastest-growing business.
Florida sues Netflix over kids’ data and its ad business
Florida’s attorney general, James Uthmeier, has sued Netflix. He alleges that the company collected detailed data on subscribers and their children, then used it to build the advertising business it had said it would never run. The 66-page complaint was filed on 9 September in the circuit court for St. Johns County. “Netflix told Florida […] This story continues at The Next Web
(EFE).- Florida's Attorney General James Uthmeier filed a lawsuit against Netflix accusing the platform of tracking children through child profiles and thus creating an advertising business he had promised he would never develop. "Netflix told Florida families that they could pay [...] Florida's entry sues Netflix for "tracing" children and using their data for advertising purposes was first published in ALnavio.
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