US EditionRetail Media to Overtake TV ad Spends in 2026
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Retail media to overtake TV ad spends in 2026
New Delhi: Retail media is set to overtake television advertising in 2026. WARC Media’s latest outlook puts global retail media investment at $196.7 billion in 2026, or 16% of all ad spend, edging past the combined outlay on linear and connected TV. The market is forecast at $174.9 billion in 2025, up 13.7% year-on-year, before crossing the $200-billion mark by 2027 as growth tapers to 11.6%. WARC’s Future of Commerce Media 2025 report stated t…
In 2026, advertising investments in retail media are expected to exceed combined spending on linear television and connected TV, according to Warc Media's forecasts. However, the growth in budgets from so-called "endemic" brands — whose products are sold directly by a distributor — shows signs of a slowdown. Technology and electronics brands, the first category of the market, are expected to spend $32.2 billion on retail media by 2026, an increa…
Global retail media ad market nears $200bn but its gold-rush era wanes as search gives way to display
WARC releases The Future of Commerce Media 2025 examining trends, advertising investment and the impact of AI on retail media 4 November 2025 – The global retail media market retains significant momentum, with ad investment projected to surpass $200bn by 2027, per WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailer…
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TV Tech Industry NewsReport: Global retail media ad market nears $200bn
The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) by 2027, reports WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailers must reinvent themselves as ‘full-funnel’ platforms offering granular display and off-site solutions, whilst preparing fo…
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