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Report: Association Business Models Need Retooling
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Report: Association Business Models Need Retooling
The study from McKinley Advisors encourages leaders to look beyond small tweaks and think about holistic changes in terms of audience and revenue. A new report challenges association leaders to expand beyond member-focused adjustments and think more broadly about their potential customer base. Business Model Innovation: Fuel for an Association’s Mission was published last month by the consultancy McKinley Advisors. The report recommends that lea…
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