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Top Associations Now News

Artificial Intelligence · United StatesAssociations have been using generative AI around content and support. What will it take for them to engage more with personalization? This is a tricky inflection point for associations when it comes to AI. Organizations have gotten more comfortable with using it for low-hanging-fruit situations—content generation, chatbots—and increasingly recognize the importance of communicating its value and dangers to their membership. But the next step is…Read Article
The Next Step in AI and Events

United States · United StatesEven in lean times, well-executed events can boost revenue and engagement. When budgets tighten, many organizations are forced to make tough decisions about where to invest. But for associations that rely on engagement, exposure, and growth, one investment continues to deliver measurable returns: hosting successful trade shows and conferences. At eShow, we’ve seen how organizations turn events into essential revenue streams to offset cuts and…Read Article
How Events Can Drive Value in Times of Budget Cuts

Massachusetts · MassachusettsThe study from McKinley Advisors encourages leaders to look beyond small tweaks and think about holistic changes in terms of audience and revenue. A new report challenges association leaders to expand beyond member-focused adjustments and think more broadly about their potential customer base. Business Model Innovation: Fuel for an Association’s Mission was published last month by the consultancy McKinley Advisors. The report recommends that lea…Read Article