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Renault Looks Back to Move Forward with the Xv of France
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After receiving on December 11 at the Brand Transformation Awards last year the Grand Prix and gold in the category "Best agency-advertising relationship" with Publicis Conseil, Renault launches "Look behind". Always designed by Publicis Conseil, to accompany its partnership with the Fédération Française de Rugby (FFR), the film staged the XV of France, whose story is centered on a particular player. At the origin of the film, a simple intention…
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