Reliance wins court reprieve against 'energy drink' label ban for Campa brand products
The court said Reliance may keep the label while it reviews a June 30 regulator order, and the market is growing 12.6% a year, Euromonitor said.
- On Tuesday, the Delhi High Court allowed Reliance Industries to continue marketing its Campa-brand products as 'energy drinks,' temporarily pausing the June 30 Food Safety and Standards Authority of India order.
- The FSSAI ordered makers of high-caffeine beverages to stop using the 'energy drink' label in June, citing health concerns as part of a broader, India-wide food safety crackdown this year.
- Reliance Consumer Products Ltd reported the ban disrupted operations, holding finished inventory of 168 million cans and 120 million bottles, while India's energy drinks market expands 12.6% annually.
- State authorities previously seized Reliance stock and ordered e-commerce platforms to delist products, with the company noting such actions caused 'substantial disruption to the Petitioner's business operations and adversely affect its market presence.'
- Parallel legal challenges from PepsiCo, Monster Beverage, and Red Bull indicate broader industry pushback against the labeling enforcement, as the Delhi High Court scheduled the next hearing for November 5.
22 Articles
22 Articles
Delhi HC Stays FSSAI Directions Against Reliance’s Campa ‘Energy Drink’ Label
Get latest articles and stories on India at LatestLY. The Delhi High Court on Tuesday stayed the Food Safety and Standards Authority of India’s (FSSAI) June 30, 2026 order directing Reliance Consumer Products Ltd (RCPL) to remove the descriptor “Energy Drink” from its product Campa Energy Drink – Gold Boost. India News | Delhi HC Stays FSSAI Directions Against Reliance’s Campa ‘Energy Drink’ Label.
Reliance gets court breather over Campa ‘energy drink’ label ban
Delhi High Court has granted interim relief to Reliance Industries against FSSAI's directive on Campa beverages. The court questioned FSSAI for not providing proper notice before the order was issued, which affected the company's operations. Reliance challenged the June directive due to significant business disruption caused by product seizures and delistings. Similar legal challenges from PepsiCo and Monster Beverage are also ongoing in the sam…
Reliance wins court relief against ‘energy drink’ label ban for Campa products
The relief came in a plea filed this month challenging a June 30 order by India's food safety regulator directing manufacturers of high-caffeine beverages sold as ‘energy drinks’ to stop using the term
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