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Reframing Retail Media: Making the Moment Matter
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Reframing Retail Media: Making the Moment Matter
Niamh Daly, Client Director, PML with this week’s Out \ Look on Out of Home Retail Out of Home is not just about placing ads near shops. It’s about meeting people in moments that matter. That’s the central theme of this second article in our three-part Out \ Look series on reframing retail media. Last week, we looked at how the journey to purchase begins long before the store comes into view. This week, we turn our attention to how campaigns sho…
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