Redefining how brands must respond in times of crises - Campaign Middle East

Redefining how brands must respond in times of crises - Campaign Middle East

Crises have a way of disrupting not just operations, but expectations. They often force brands to confront the space between their stated values and how they actually behave. In moments of tension, this gap becomes visible, and it can define how a brand is perceived for years to come. Some brands opt for silence, if […] The post Redefining how brands must respond in times of crises appeared first on Campaign Middle East.