Frylight Unveils Full Rebrand and Packaging Refresh – RetailWit

Frylight Unveils Full Rebrand

Leading spray oil brand Frylight has unveiled a rebrand and packaging refresh across its range, set to roll out into supermarkets this month. The brand stated that the refreshed look aims to align with how today’s consumers think about healthy (more…) The post Frylight Unveils Full Rebrand appeared first on KamCity.

Rebrand and packaging refresh for Frylight range

The new packaging has been modernised to increase stand out on shelf

Frylight unveils full rebrand and packaging refresh – RetailWit

Frylight has revealed a complete rebrand and packaging refresh across its range that aims to modernise the category and drive shopper engagement The new packaging has been modernised with bold colours to increase stand out on shelf. Playful illustrations also feature on the front of… This story continues at Frylight unveils full rebrand and packaging refresh Or just read more coverage at Talking Retail

When to rebrand after a merger or acquisition

Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly different, suddenly find themselves under one roof, negotiating and sorting through assets, debating which traditions to keep, and deciding whether to change their last name.Done right, rebranding signals a fresh, unified future. Done wrong, it’s a corporate identity crisis that erodes employee and customer trust.I’ve been t…