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Real California Milk Retail Campaign Encourages Consumers to Enjoy the Snack Days of Summer with California Dairy
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Real California Milk Retail Campaign Encourages Consumers to Enjoy the Snack Days of Summer with California Dairy
The Snack For Real promotion elevates awareness of California dairy products as ideal snacks through integrated digital media and in-store elements including targeted digital ads and social media posts, email communications, shopper marketing with select retailers, in-store signage, and e-commerce promotions through Instacart. An integrated surround sound campaign will include influencer partnerships as well as earned media outreach to spotlight…
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