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Raquel Tapia: “Total Profit Is Not About Selling More, It's About Making Better Decisions with All the data.”
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In an environment where revenue optimization typically focuses on metrics like occupancy or ADR, Raquel Tapia, CEO of The Total Profit Journey, proposed a shift in approach at the Smart Travel News Roadshow Marbella: stop talking so much about theory and start executing. Her presentation, titled “Less Theory, More Action,” put forward a clear idea: the current hotel management model, while profitable, has room for improvement. And this improveme…
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