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Top SmartTravelNews News

Cómo la generación Z está reinventando la forma de descubrir hoteles

El proceso de descubrimiento hotelero ya no sigue un camino predecible, especialmente para la generación Z. Jóvenes de entre 18 y 27 años están transformando la manera en que encuentran, evalúan y eligen alojamientos, desmarcándose por completo de los patrones tradicionales de búsqueda liderada por marcas. Lo hacen saltando entre plataformas, confiando en el contenido generado por otros usuarios y priorizando la autenticidad por encima del nombr…Read Article

Barcelona · Barcelona

La visibilidad hotelera en plataformas de IA: un nuevo frente estratégico para el sector

A medida que los viajeros adoptan cada vez más herramientas impulsadas por inteligencia artificial (IA) para planificar sus escapadas, la forma en que los hoteles logran visibilidad en estos entornos digitales se ha convertido en un desafío creciente. En este nuevo paradigma, el posicionamiento tradicional en buscadores como Google comienza a ceder terreno frente a las respuestas generadas por modelos de lenguaje como ChatGPT, Gemini o Perplexit…Read Article

Valencia, Spain · Valencia

Dingus Livens up the Valencia Roadshow with an Interactive Quiz (and some Very Revealing Facts)

At the Smart Travel News Roadshow Valencia, technology wasn't the only star. The format was as much a factor. In a presentation as unconventional as it was effective, Narek Davtyan and María Ferragut, from the Dingus sales team, demonstrated that you can talk about connectivity, data, and distribution… without a single slide. Under the title "Dingus in three options… and it's not what it seems," they presented a participatory dynamic based on qu…Read Article

Balancing the Human Touch and AI in Hospitality

Perhaps you’ve wondered how hoteliers are using AI to make their operation better; after all, the efficiency of a hotel property or venue trickles down to its guests in the form of a more positive experience. In a recent white paper by AI-powered hospitality communication platform HiJiffy, “Where Is the Line?: Balancing the Human Touch and AI Tech in Hospitality,” hotel staff already using AI, industry experts, hospitality brands and nearly 16 m…Artificial Intelligence See the Story

Drowning in Data: the Silent Trap that Puts the Revenue Manager in Check

Content provided by Dataria. The role of the Revenue Manager in hotels has evolved rapidly in recent years, moving from an analytical role focused on pricing to a strategic and versatile figure who manages data, channels, inventory, budgets, commercial decisions, and technology. This expansion of responsibilities, far from being accompanied by operational simplification, has led to increasing workloads.Read Article

La hotelería sin filtros: liderazgo, talento y realismo en la última charla del Roadshow Valencia

Smart Travel News Roadshow Valencia cerró su jornada con una de las conversaciones más esperadas: una entrevista sin filtros entre dos referentes del sector, Juan Carlos Sanjuán, CEO y fundador de Casual Hoteles, y Ricardo Sánchez, director general del Hotel Cap Negret. Moderada por Juan Daniel Núñez, fundador de Smart Travel News, la charla fue todo menos convencional. Desde el primer minuto quedó claro que no era una mesa al uso. Entre bromas …Valencia, Spain · Valencia Read Article

Towards Frictionless Tourism: the Future of the Traveler's Digital Identity

The digitalization of the tourism sector is advancing steadily, but one of the greatest challenges remains: creating a seamless, secure, and personalized travel experience. To achieve this, one of the keys could lie in a new approach to digital identity, based on each person controlling their own data. This trend, known as self-managed or decentralized digital identity, was the focus of the debate at the latest edition of HITEC (Hospitality Indu…Read Article

Intelligent Communication in Uncertain Times: Between Algorithms, Politics, and Common Sense

In a world where we are all, potentially, media outlets, the talk "Smart Communication: Learn to Connect in the New World" offered a fresh, critical, and sometimes ironic perspective on the present (and future) of marketing, media, and politics. The conversation—moderated by Juan Daniel Núñez, founder of Smart Travel News—brought together Lola Buendía, Head of Marketing at BeonX, and Mario Villar, Spokesperson for Tourism and New Technologies at…Politics · Valencia Read Article

Caro Hotel: Silent Innovation for a New Model of Hospitality

At an event dominated by technology and its visible impact on the guest experience, Juan Sánchez Villar, Director of Operations at the Caro Hotel, offered a profound and honest reflection on how to integrate innovation into an establishment that, at first glance, seems more linked to history than to the future. The hotel, located in the historic center of Valencia, has been selected by the Hotel Technology Institute (ITH) as the site of the new …Innovation · Valencia Read Article

Turn the Heat Into Higher Margins: How Boutique Hotels Can Take Advantage of the Summer Boom

Content provided by Sojern. Spain remains one of the favorite destinations for international summer tourism, but the outlook for 2025 is changing. Although bookings for international and European flights to Spain have increased by 6% and 3% year-on-year, respectively, hotel searches have decreased slightly (-1%). This suggests that many travelers have already booked their flights but have not yet decided where to stay or are waiting until the la…Spain · Spain Read Article

La Sostenibilidad como ventaja competitiva

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Top SmartTravelNews News

Cómo la generación Z está reinventando la forma de descubrir hoteles

La visibilidad hotelera en plataformas de IA: un nuevo frente estratégico para el sector

Dingus Livens up the Valencia Roadshow with an Interactive Quiz (and some Very Revealing Facts)

Balancing the Human Touch and AI in Hospitality

Drowning in Data: the Silent Trap that Puts the Revenue Manager in Check

La hotelería sin filtros: liderazgo, talento y realismo en la última charla del Roadshow Valencia

Towards Frictionless Tourism: the Future of the Traveler's Digital Identity

Intelligent Communication in Uncertain Times: Between Algorithms, Politics, and Common Sense

Caro Hotel: Silent Innovation for a New Model of Hospitality

Turn the Heat Into Higher Margins: How Boutique Hotels Can Take Advantage of the Summer Boom

La Sostenibilidad como ventaja competitiva

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